Product Demo Feedback
collect feedback from customers or prospects after a product demo
By
AnyDB
The Product Demo Feedback template helps teams collect structured feedback from customers or prospects after a product demo. It provides both quantitative and qualitative insights to improve product usability, desirability, and overall experience.
Suitable for
Description
This feedback form guides respondents through a set of well-defined questions focusing on product performance, usability, relevance to needs, and likelihood to adopt. It includes a rating system and open-ended text inputs to capture detailed opinions. Scores are automatically aggregated into a final satisfaction percentage.
The form is also enhanced with visual badges for key metadata such as the customer name, product demoed, and overall rating. The results can be tracked over time to measure demo effectiveness or identify improvement areas.
Key Data Stored
- Customer Name
- Demo Product Name
- Date of Demo
- Overall Rating (%) – Automatically calculated from responses
- Rating Questions:
- Overall product experience
- Clarity and ease of use
- Speed and reliability
- How well it meets user needs
- Purchase intent
- Open-ended Questions:
- What did you like most?
- What could be improved?
- Did it solve your needs?
- Additional comments
Business Use Cases
- Customer Feedback Collection – Capture demo-specific insights directly from potential buyers.
- Demo Quality Assessment – Identify which areas of the product or pitch resonate most.
- Product Improvement Loop – Feed qualitative feedback into the product team for iterations.
- Sales Enablement – Understand what increases or reduces buying intent.
- Customer Satisfaction Benchmarking – Aggregate scores across demos and time periods.
Why This Template is Powerful
- Quantitative + Qualitative Capture – Combines 5-point scale ratings with detailed text input.
- Auto-Calculated Rating – Tracks overall satisfaction using a percentage score.
- Clean Presentation – Questions are grouped and color-coded for clarity.
- Reusable for Every Demo – Can be duplicated for each new session with a new customer.
- Badge Visuals – Pulls key fields like Customer and Rating into easy-to-read badges.
This template makes feedback collection for demos structured, insightful, and easy to compare across different prospects and sessions.